ROWE and the Bystander Effect
October 10th, 2008 by Cali & Jody
In 1964, a New York City woman named Kitty Genovese was stabbed to death near her home in Queens. Exaggerated newspaper reports said that 38 people had witnessed the attack and no one called the police. Further investigation into the murder refuted that story, but not before the public imagination had seized on the idea of how big social groups can drastically fail to provide even the most basic protection for individuals. The Genovese case prompted psychologists to study the so-called Bystander Effect, the phenomenon by which individuals fail to help one another because they believe someone else will take responsibility.
We’re not going to equate what happens in corporate America with murder. At the same time, when we read the stories you send us through the “Tell us why work sucks” link on this page, we see a lot of people suffering as workplace bystanders look on.
We see a lot of people who are stressed out, who feel out of control, who are struggling with the demands of work and life - and are getting no help from their companies. Even worse, they are getting no help from their fellow coworkers, who take a “whaddya gonna do?” attitude about unfairness in the workplace.
In other words, we commiserate with each other, but we don’t stick up for each other. Consider this scene: a coworker comes in “late.” The boss dresses her down. When the boss leaves, you offer your sympathy. But why didn’t you stick up for her while the boss was there? Why didn’t you say, “Emily does great work. Why don’t we focus on that vs. the time she gets to the office?”
In a traditional work environment, sticking up for someone like this is inconceivable. But not in a Results-Only Work Environment. In a ROWE, there is no Bystander Effect because the organization is aligned to deliver results, not serve the company hierarchy, the soul-hardening politics, or the attendance policy in the employee handbook.
You don’t have bystanders when everyone benefits from having control over their time.
You don’t have bystanders when taking an active role in your work earns you more freedom (as opposed to more work).
You don’t have bystanders when helping other people is a way of helping yourself.
You don’t have bystanders when the boss is there to facilitate the work getting done, as opposed to enforcing the rules like a hall monitor.
What’s great about ROWE is that turning people from bystanders to upstanding workers happens as part of the migration. We’ve found that people are, in fact, relieved to be able to focus on results rather than on office politics. The big change has to come from the organization as a whole. It means everyone from the CEO on down to the person working the front desk has to realign their thinking and their behavior. Once that happens the bystanders go away, and both people and the organization get to start living up to their potential.






